High demand for JetBlue Mint premium class
As JetBlue gears up for its debut as a two-class airline for the first time, it revealed strong demand for its soon-to-be-launched Mint premium class service.
The carrier’s new Airbus A321s featuring 16 lie-flat seats will begin flying New York JFK to Los Angeles from June 15.
From late October, it will also launch Mint on the San Francisco route.
JetBlue director of product development Jamie Perry said Mint seats are virtually sold out for the first month of service on the JFK-LAX route.
"We think we have a very competitive product and service," Perry said.
"We picked these markets because they are the biggest markets in the country for premium product such as the Mint experience,"
The carrier hopes to woo cost sensitive business travelers at fares the established two-class carriers cannot compete with.
The lead-in price for a Mint seat is as low as $599 one-way, which is over $1,000 cheaper than the average premium class seat on transcontinental routes.
"We think there are customers out there that are not brand loyal," says Perry.
He said the airline had been losing customers on transcontinental routes due to the lack of a premium option or Wi-Fi.
Mint – which JetBlue describes as an experience, not a product – offers a welcome ‘RefreshMint’ drink, amenity kit, a tasting menu, personal audio video on demand and power outlets.
JetBlue plans to configure five A321 aircraft with Mint this year and six more in 2015.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025