High percentage of travel companies have failed to diversify
Almost half of travel companies are still dependent upon one destination or holiday type despite the risks that involves.
TravelMole’s latest readership poll revealed that 47% have not diversified.
Last month, Derek Moore, chairman of the Association of Independent Tour Operators, said AITO members which had previously focused on one destination had tended to diversify in recent years to avoid becoming dependent on one market.
Speaking after the failure of two Turkey specialist operators, which were not AITO members, Moore said: "In this way they survive to await better times."
However, 352 of those who responded to the question "have you diversified?" in TravelMole’s poll said they hadn’t. A further 402 said they had.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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