Hilton launches MICE to Millions
Hilton Worldwide has launched a new meetings, incentives, conferences and events (MICE) programme in the Asia Pacific, giving incentives for bookers to hold meetings at Hilton properties across the region.
The From MICE to Millions programme offers regional bookers a chance to win up to two million Hilton HHonors points.
A total of seven million points are up for grabs, and top bookers in the Asia Pacific who organise meetings on behalf of their companies at Hilton properties can redeem points at Hiltons around the world or win laptop computers, mobile phones and printers from the HHonors global mall.
In addition to the overall campaign winner there will be a regional challenge where the top five bookers from Australasia, Greater China, South and Southeast Asia, India, Japan, Korea and Micronesia will be awarded one million points.
In other MICE news, MCI has entered into a long-term partnership with Messe Berlin (Singapore) to develop a high-level conference programme targeted at Corporate MICE buyers, to be held concurrently with ITB Asia,
ITB Asia 2012 will be held from October 17-19, and the MCI Corporate MICE Buyer Programme will take place on October 18-19 at the Sands Expo and Convention Centre, Marina Bay Sands.
Ian Jarrett
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