Hilton teams up with Uber
Hilton has teamed up with taxi app Uber to enable guests to request pickups to and from its hotels worldwide.
Hilton guests are also being encouraged to use Uber, which connects customers directly with the nearest available driver, to explore each destination where it has hotels.
Members of the HHonors loyalty program can also make use of restaurant and entertainment guides based on their popularity with Uber customers, which will be rolled out on the HHonors mobile app for 20 US cities next month.
"By partnering with Uber, a leading innovator, we’re helping travellers explore destinations like they’re locals," said Rich DiStefano, senior director of mobile products at Hilton Worldwide.
"This is the first time any company has leveraged Uber riders’ most frequented destinations to provide local recommendations. We’re excited to offer these unique benefits for our loyal guests."
The taxi hailing smartphone app by Uber, a California-based technology company, has launched in more than 300 cities.
It has led to protests by cab drivers in London, Paris and Rio de Janeiro who claim the company is providing unfair competition.
A judge in California has today given Uber drivers in the US permission to take legal action to determine whether they are employess of the company or contractors. The company argues they are contractors and therefore not entitled to the same rights as employees.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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