Hilton to open ‘affordable’ hotel in London’s Marylebone
Hilton is aiming to attract younger, more cost-conscious travellers with a new affordable ‘lifestyle’ hotel brand, the first of which will open in London’s Marylebone.
Motto by Hilton is inspired by hostel-style accommodation, but with individual rooms.
The average room size will be just 14 square meters, but they will come with a range of space-saving innovations such as wall-beds and loft beds, segmented showers and toilets and furniture that can be stowed.
"We’ve deconstructed the traditional hospitality experience to create something fresh and exciting," said Tripp McLaughlin, global head of Motto by Hilton.
The 100-bed Motto by Hilton in Marylebone is scheduled to open in 2020.
While Hilton has not disclosed room rates for Motto, it said they would be affordable for cost-conscious travellers.
Deals have also been agreed for Motto by Hilton hotels in Savannah, San Diego, Boston and Washington D.C.
Motto will be part of the Hilton Honors guest loyalty programme.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements