Holiday reps star in new comedy movie
You might well recognise a few faces in the new Inbetweeners movie, released this week.
100 Club 18-30 reps are featuring as extras in the film, which is based on the Channel 4 comedy series.
The company flew the reps out to Magaluf for a once in a lifetime week of filming and in return has secured exclusive promotional rights within the travel sector.
Teresa Walsh, managing director for Club 18-30 said: “The Inbetweeners has become a cult hit and is widely viewed by our key target audience so to have the use of the Inbetweeners collateral in our Summer 2012 marketing plans will really add some extra kudos to our leading youth travel brand and raise awareness in our emerging target market.”
by Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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