Hotel travel club launches crowdfund
Mr & Mrs Smith, the luxury boutique travel business, has announced a major crowdfunding campaign.
Fifteen years after launching, it plans to ‘dramatically extend the size and scope of its customer offering’, with at least £1m of investment raised through Crowdcube.
Mr & Mrs Smith will be inviting its members and fans of the company to invest and become shareholders as it embarks on overseas expansion, in a campaign set to run from September 11.
The Crowdcube investment will be used to accelerate the development of Smith’s already fast-growing US market; increase the rate at new hotels and villas are introduced to the collection and establish Mr & Mrs Smith SideStories, a new part of the company focused on providing its members with original, enriching cultural experiences.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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