Hotelbeds checks in with Tourism Ireland for Green Button campaign
Hotelbeds is again joining forces with Tourism Ireland to promote the destination to travel agents in the UK, the US, Germany and Spain.
It follows a previous collaboration in 2018.
Tourism Ireland has launched a multi-channel campaign highlighting the island as a perfect getaway destination or holiday.
The message is that Ireland is eager to roll out the green carpet and welcome visitors.
Hotelbeds joins the Green Button campaign – the largest in Tourism Ireland history – to promote the destination among the bedbank’s network of travel advisors in Germany, Spain, the UK and the US.
The partnership will help the company’s sourcing team to secure exclusive promotional rates at properties and further expand its hotel portfolio.
"This campaign is operating in tandem with our extensive Green Button consumer awareness advertising campaign. It will be a direct reflection of the Green Button, which will complete the booking model, simplifying the consumer journey," said David Boyce, Head of New and Emerging Markets at Tourism Ireland.
Up until the end of January, the campaign will be promoted through the bedbank’s two main distribution channels, Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors), to its network of travel advisors.
"Tourism Ireland is doing a remarkable job in this period of recovery and we at Hotelbeds are all committed to promoting the destination to a wide B2B audience," Joseph Sheller, Hotelbeds’ Head of Global Destination Marketing said.
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