HotelClub Acts Globally and Thinks Locally
SYDNEY 12 May 2003: Australian owned, global accommodation provider, HotelClub has launched a new localised website www.HotelClub.com.au. The site will offer the availability of 5000 hotels – at savings of up to 60% – in 34 countries and 700 cities worldwide, like hotelclub.net did. However, information will be heavily customised with local information tailored specifically for the Australian market.
HotelClub is Australia’s largest online accommodation provider and attracts over 1.5 million unique visitors per month. The launch of HotelClub.com.au follows the company’s move to deepen HotelClub’s appeal in local markets around the globe including France, Germany, Hong Kong, Japan, Spain The United Kingdom and The United States.
Chloe Lim, Director of Marketing: “HotelClub.com.au has been introduced to ensure that the products and services offered to our Australian customers is suited to their interests and requirements. We want to provide consumers all over the world with the opportunity to surf, book, receive updates and newsletters, voice their opinions, submit travel tips and tales in the comfort of their own language”.
HotelClub’s extensive multilingual capabilities have enabled it to reach new markets and differentiate it from its competitors. In January 2003, HotelClub saw an increase of 320% on last year’s sales volume, raising the monthly sales to the $9 million mark. From July 2002 to January 2003, bookings made in German, French and Chinese experienced double-digit growth (month by month). During December 2002 and Jan 2003 bookings through each grew 41%, 23% and 50% respectively.
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For further information, please contact Nicole Reading or Lisa Pickard
(02) 9231 1103 [email protected].
HotelClub is Australia’s largest online accommodation provider. A full accommodation provider, HotelClub is a “full service” website offering hotel bookings for up to 12 months ahead. It offers a choice of over 5,000 hotels – at savings of up to 60% – in 34 countries and 700 cities worldwide. It is the only Australian website to feature downloadable maps of hotel locations. HotelClub.net a global online travel/accommodation service and features its services in seven languages, Chinese, English, French, German, Italian and Japanese and Spanish. Its head office is in Sydney and customer and product offices in France, Germany, Hong Kong, Italy, Russia Spain, Switzerland and The United Kingdom and The United States. Personal and corporate memberships to HotelClub.net are available that provide additional discounts and services.
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