Hotel’s use of social media becoming the norm
When it comes to adopting hotel social media, San Francisco is at the top of the list followed by hotels in Dubai, says eHotelCheck.
This was San Francisco’s second year in a row at the top.
"Wide use of the online social-media tools within the hospitality industry definitely does not only belong to the innovators in San Francisco anymore," the site says.
The results of eHotelCheck’s 2011 global scan show that over the last year many more hoteliers from around the world turned to social media to attract and retain customers.
Many of these are using tools such as Facebook, Twitter, and TripAdvisor.
"The results of our global scan show that presentation through social-media tools is becoming more and more the norm for hotels and their guests," said Niels Schipper, the founder of eHotelCheck.com. He added:
"Particularly Facebook has seen a huge increase over the last year, with an astonishing 84% increase in its adoption by hotels and more than a tripling of the number of likes by its users". Currently, only 59% of the hotels included in the study have a Facebook account.
Compared to Facebook and TripAdvisor, Twitter shows lower and slower adoption by hotels as well as internet users. The share of hotels with a Twitter account increased by 46%.
By David Wilkening
David
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