Hotels4U.com expands city breaks programme
Accommodation-only supplier Hotels4U.com is to expand its city breaks programme in three stages next year.
The first step will see the launch on February 1 of the ten most popular city break destinations including Paris, Amsterdam, Barcelona and Prague.
A further 30 European cities will be added in March, with the remainder of the programme added in May.
The online company is to appoint a specialist contractor for the cities programme and a supporting team, creating a new division within the company.
The restructure means Hotels4u.com will contract direct with featured properties, allowing the company greater control over quality and availability.
Sales and marketing director John Harding said: “We have seen a steady demand for our cities product this year, and with the investment we’re now making, we anticipate rapid expansion in 2008.
“Three, four and five star hotels will be offered with the emphasis on quality and competitive pricing, as well as a selection of ‘little gem’ hotels renowned for exceptional quality and value in their class.
“As we enter a new financial year, business is very strong for both winter and summer 2008, with forward bookings and sales revenues up by over 100% on the same period of 2007.”
by Phil Davies
Phil Davies
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