HTA teams up with LA Rams
The Hawaii Tourism Authority has tapped the Los Angeles Rams to help boost tourism to the Aloha State.
A year round campaign includes a 2019 preseason game at Aloha Stadium in Hawaii.
No opponent has been announced yet.
The tourism partnership was marked at the Rams-Seahawks game at the LA Memorial Coliseum with Hawaii introduced as a presenting sponsor.
The HTA will have signage on Rams’ game days and ads will be aired during Rams game day broadcasts.
Hawaii promotional content will also feature heavily on Rams digital and social platforms, which includes a fans contest offering a trip to Hawaii to see the Rams play.
"The game will be the centerpiece of a partnership aimed at strengthening the ties between the two regions. We are pleased to join with the Hawaii Tourism Authority to develop opportunities for Rams fans to express their support both in Los Angeles and in Hawaii all year round," said LA Rams EVP of business operations, Jamie Reigle.
The Rams preseason game next year will be the summer’s highlight sports event in Hawaii, says Rick Fried, board chair of the Hawaii Tourism Authority.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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