Icelolly launches late summer campaign to raise profile in London and southeast
Holiday price comparison site icelolly has launched a late summer advertising campaign in London and the southeast.
The 10 week campaign, which includes central London coffee shop takeovers, M25 lorry advertising and prime time sponsorships on the ITV Network, will also see icelolly advertise on London’s Underground for the first time.
The company will feature on billboard advertising in 18 Tube stations, each incorporating icelolly branding and the message: Compare Millions of Holiday Deals.
"Icelolly.com currently indexes highly in the Midlands, Northern England and Scotland," said chief marketing officer Ross Matthews, "this series of activities marks a prolonged period of advertising specifically to an audience in the South East, which is a core target market for our business.
"Our ambition is to become~the most recognisable holiday price comparison website in the UK, and we’re confident that this London focused campaign is a further step towards achieving that."
It builds on icelolly’s multi-platform marketing initiatives since the turn of the year, which include a partnership with McDonald’s for its popular Monopoly campaign; ongoing regional Weather sponsorship across Capital Radio stations in association with Global; Regular TV sponsorships and online and social media-driven activities such as the #ShutTheCupUp World Cup competition.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events