Luxury tour operator If Only teamed up with British Airways to launch a new campaign ‘The World is Waiting’, aiming to inspire future travel to the US and Caribbean.
The multi-channel marketing campaign runs throughout February and March.
If Only will provide marketing materials to enable agents to engage their customers, from flyers for direct distribution to a host of social media offers focusing on the US and Caribbean.
The tour operator will also provide travel agent partners and their customers with offers to the US and Caribbean priced with British Airways.
BA World Traveller offers will be featured along with a number of upgrade options for World Traveller Plus and Club World, to drive higher value bookings.
To support travel agents in driving British Airways bookings, If Only has a dedicated campaign hub on Google Drive.
The hub contains downloadable posters for offers priced with British Airways, which can be used to promote the campaign.
Travel agents will also have the chance to win a place on the If Only Mexico Fam trip which will be awarded to the top eight bookers with the most entries at the end the campaign.
To enter, agents simply have to book as many British Airways passengers as possible with If Only until the 14 March and the higher the cabin booked, the more entries the agent will receive.
Further details at ifonly.net/agents/incentives
The tour operator has also provided a dedicated landing page for the campaign which will link to the campaign message on the If Only website where agents will be able to view multiple offers priced with British Airways.
