IHG launches new Vignette Collection brand
Global hospitality group IHG has unveiled yet another brand. It is targeting about 100 hotels under the new Vignette Collection brand over the next decade.
It is the sixth new brand added to IHG’s portfolio in the past four years. The brand officially rolled out with the signing of Hotel X, in Brisbane’s Fortitude Valley, and the Pattaya Aquatique hotel in Thailand. The independent collection brand will focus on the luxury lifestyle segment.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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