IHG relaunches Regent luxury brand with KL signing
InterContinental Hotels Group has formally relaunched luxury brand Regent Hotels & Resorts.
IHG recently completed its acquisition of a majority stake in Regent, and has now signed its first Regent Hotels property in Kuala Lumpur, Malaysia.
IHG says it has repositioned Regent’s brand identity for the modern luxury traveller based on consumer research and feedback from owners and industry experts.
"IHG shares our vision for the Regent brand. It’s been four months since IHG acquired a majority share in Regent Hotels & Resorts and we have already seen what can be achieved in a joint venture with one of the largest hotel companies," said Steven Pan, executive chairman of Regent parent, Formosa International Hotels Corporation.
IHG unveiled the new hotel in partnership with developer Multibay Development Sdn. Bhd.
Regent Kuala Lumpur will be situated next to Tun Razak Exchange, which is slated to become KL’s newest financial district and close to the city’s Golden Triangle commercial and entertainment hub.
IHG earlier this year announced plans to rebrand the InterContinental Hong Kong to a Regent by 2021.
The company hopes to expand the current Regent portfolio of six hotels to more than 40 globally.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps