Internet overtakes word of mouth for biz travel
Google says two-thirds of businesses now plan their travel using search engines, with smart phone bookings rising 69 percent just last year.
Nate Bucholz of Google told reporters at a conference that the internet has overtaken word of mouth as the primary medium for businesses choosing destinations.
He added that 69 percent of businesses — compared to 63 percent of consumers — plan travel by searching the internet, visiting an average of 22 sites before deciding on a destination.
Meanwhile, mobile travel bookings accounted for 15 percent of all reservations last year, up 69 percent from 2009, when around nine per cent used the medium, says Corporate & Incentive Travel.
By David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025