Intrepid acquires Aussie tour operator
Adventure travel company Intrepid Travelhas acquired a majority shareholding in Australian adventure tourism business and destination management company JOOB (Jump Out Of Bed).
This is the latest recent acquisition, aimed at fuelling growth and boosting Intrepid’s global operational DMC network.
Perth-based JOOB runs trips in every Australian state and territory (except Australian Capital Territory) with depots in locations such as Perth, Adelaide, Alice Springs, Hobart and Melbourne, among others.
It also operates seasonally out of Darwin and Cairns.
JOOB has three brands – walking company Inspiration Outdoors, adventure tour specialist Waratah Adventure Tours and Perth kayaking business Sea Kayak Rottnest Island.
The JOOB acquisition will bolster the growth of Intrepid’s DMC in Australia, which was set up in 2021 to respond to the growing demand for local travel.
Under the deal, JOOB CEO Simon Mendelawitz will join Intrepid as General Manager of its Australian DMC.
Intrepid’s acquisitions in the past 12 months, includes a majority stake in Haka Tours and ANZ Nature Tours in New Zealand, specialists in nature-based and cultural tours, and Wildland Trekking in the US.
Intrepid’s global offering via existing DMCs spans 26 countries.
Intrepid has also invested in sustainable accommodation business, CABN.
In Australia, Intrepid offers 66 trips.
James Thornton, Intrepid Travel CEO said: “I’m delighted to welcome Simon and the JOOB team to Intrepid. Together, we will develop even more exceptional trips for our own customers, as well as other leading travel brands.
Ray Monty
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