Irish Ferries revamps UK management structure
Irish Ferries UK passenger manager Daragh O’Reilly is returning to Dublin to head marketing of both UK-Ireland and Ireland-France routes and the company’s website.
Declan Mescall, previously responsible for sales in Ireland and for continental markets, takes on an expanded role as head of passenger sales, with additional responsibility for the UK market.
Marie McCarthy takes a new role of UK passenger sales manager, adding retail sales to her existing responsibilities for tour operator and wholesale relationships.
The revamp is designed to support the ferry company’s position as the low fares alternative to flying to Ireland.
O’Reilly said: “We have been very successful in re-positioning Irish Ferries as the low fares alternative to flying. Ferry sales are increasingly made online – both by agents and consumers.
“The new structure is a necessary development in supporting our forward-looking marketing strategy and it will help us deliver a co-ordinated service to all customers, both trade and direct.”
Mescall added: “Irish Ferries is in an ideal position to capitalise on the backlash against airport hassles and flight delays. And with our lowest-ever fares, we are confident that increasing numbers of leisure travellers will turn their backs on flying in favour of taking their car to Ireland.”
McCarthy said: “Agents already have access to our lowest fares – fully commissionable – at www.irishferries.com as well as the best inclusive holiday programme to Ireland. We encourage all agents to use www.irishferries.com as a one-stop shop for all their travel requirements to Ireland.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025