Is this a badge to hide India’s shame?
India’s Ministry of Tourism has launched a mass awareness campaign, ‘I Respect Women’, by issuing metal badges in English and Hindi and nine foreign languages.
The objective of the campaign is to ensure safety for tourists, especially women, and to show that Indians respect females.
All state tourism ministers and officials, including Union tourism minister K Chiranjeevi, will wear the badges.
India has been plagued with bad publicity over rape and molestation targeting women tourists which is having a negative impact on the country’s tourism industry.
The Indian government will encourage people involved in the tourism sector to wear the "I Respect Women" badges.
The badges will be in English and other languages, including Korean, Russian, Japanese, Mandarin, German and Spanish.
The aim, tourism ministry officials say, is to show that the majority does not support crime against women and to instill confidence among foreign tourists.
"People involved in the tourism sector, including tour operators, guides, taxi and auto drivers, hoteliers and other stakeholders, will be asked to wear ‘I Respect Women’ badges," said a senior tourism ministry official.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025