Israel launches new TV ad
Israel Ministry of Tourism has launched the latest wave of its ‘Two Cities, One Break’ advertising campaign.
It includes a TV advert, video on demand and online advertising. The 40-second TV advert will run this week until March 18 on several stations including ITV, Channel 4 and Sky.
The £2 million campaign aims to encourage tourists to visit the country’s main cities, Jerusalem and Tel Aviv, in one trip.
The advert follows English television and radio presenter Sian Welby experiencing the beaches of Tel Aviv and the historic sites of Jerusalem.
Director for the UK Israel Government Tourist Office, Sharon E. Bershadsky, said: "We’re very excited to announce our new TV ad is set to hit your living rooms! Tel Aviv and Jerusalem are incredible cities, with such different cultures, giving people the ultimate long weekend getaway for an unforgettable experience."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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