ITB Asia: We’re happy to be one-city show
SINGAPORE – ITB Asia has set its stall on becoming Asia’s pre-eminent travel trade show.
Exhibition space at the new event was booked out weeks ago and on opening day yesterday there were plenty of trade visitors who were there to assess the quality of the show and its potential to be Asia’s leading industry trade show.
Said one Indonesian delegate, “We’re here to look around and assess whether, in tough times, we should just be here rather than at PataMart or even World Travel Market.â€
Raimond Hosch, CEO of Messe Berlin, called ITB Asia “the Formula One race for the tourism industryâ€.
He said ITB Berlin started 42 years ago with 12 exhibitors from seven countries and has grown, in 2008, to 1,100 exhibitors from 186 destinations.
While ITB Asia might not reach those heights, Hosch expected strong growth from this year’s inaugural event, which posted 651 exhibitors from 58 countries and territories.
Hosch said Messe Berlin was very comfortable to bed down its Asia show in Singapore and hoped to extend the current three-year contract with the Lion City.
“We believe it’s important to focus on one city – Singapore – to produce the best international travel show rather than copy the Pata model (of moving their show around the region).â€
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026