JAL lures passengers by the nose
Something’s in the air at Tokyo and Sapporo airports – and it’s not just aviation fuel.
Starting this week, travellers at JAL’s domestic and international lounges have been sniffing a special blend of Japanese cypress, Hinoki leaf and pine needles.
Perfume experts Midori Makishima and Chihiro Murai have mixed up two unique aroma oils for JAL.
A morning aroma oil blends Japanese cypress from Nagano Prefecture, Hinoki leaf from Aomori Prefecture, pine needle from Hokkaido Prefecture and Gifu Prefecture, as well as sandalwood.
In the evenings, travellers will catch a hint of Yuzu from Kochi Prefecture and Hinoki leaf from Aomori Prefecture, along with rosewood, lavender and vetiver.
JAL is aiming to create a more pleasurable atmosphere for its customers as they wait to board, said the airline.
While the morning scent will be a “gentle and refreshing fragrance in the peaceful morning”, the evening aroma is conceived as “luxury fragrance with sophisticated richness”.
From October, passengers can sniff out the new aromas at JAL’s main airport lounges across Japan.
Ian Jarrett
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