Jamaica targets full tourism comeback by December 15 after Hurricane Melissa

Sunday, 09 Nov, 2025 0

Jamaica’s Ministry of Tourism has set an ambitious goal of a full relaunch of the important sector of tourism by December 15. This would be just in time for the crucial holiday season, following the devastating impact of Hurricane Melissa.

Tourism Minister Edmund Bartlett unveiled a comprehensive recovery plan anchored by two new public-private partnerships — the Hurricane Melissa Recovery Task Force and the Tourism Resilience Coordination Committee — to steer the island’s return to full operation. “The government remains committed to working tirelessly to get our sectors in the country back to normal as soon as possible,” said Bartlett.

Recovery cannot be left to chance. We are aligning every aspect of the industry — marketing, communications, infrastructure, logistics, and human resources — toward one goal: full readiness by mid-December,” he added.

The initiative comes at a critical time for Jamaica, where tourism represents nearly 20% of GDP and sustains hundreds of thousands of jobs. The Festive Season, stretching from mid-December through the New Year, is traditionally the peak season for the nation’s travel industry.

In 2024, a total of 4.15 million arrivals were recorded in Jamaica (-0.7% compared to 2023), including 1.25 cruise passengers (-1.0%). According to the Research & Market Intelligence Unit of the Jamaica Tourist Board, December generated over the last six years 11% of all stop-over arrivals on average in one year.

Coordinated Response for Rapid Recovery

The Hurricane Melissa Recovery Task Force, created by the Jamaican government, is leading immediate response efforts. The team is conducting rapid assessments and prioritizing infrastructure restoration across resorts, attractions, airports, seaports, and key tourism corridors including Montego Bay, Ocho Rios, and Negril.

Parallel to this, the Tourism Resilience Coordination Committee, chaired by Jessica Shannon, Chief Experience Officer at Sandals Resorts International, is mobilizing resources and technical assistance. The committee is channeling financial support, in-kind donations, and skilled volunteers to help tourism workers, small businesses, and local communities rebound.

Efforts are being coordinated with the Office of Disaster Preparedness and Emergency Management (ODPEM) and through the official relief platform supportjamaica.gov.jm, ensuring transparent processing and efficient delivery of aid.

Building on Jamaica’s Proven Resilience

Minister Bartlett emphasized that the recovery plan builds on the same resilience framework that guided Jamaica’s post-COVID tourism rebound, recognized internationally by the Global Tourism Resilience and Crisis Management Centre (GTRCMC).

Empathy, coordination, and innovation got us through the pandemic,” he said. “Those same principles will power our recovery now.”

Momentum is already visible in the hospitality sector. I can report that 33 hotels are open for business. In addition to the 33 hotels that are open to receiving guests, more than 50 hotels are open to receiving bookings for future stays. Most  properties remain committed to meeting my announced reopening date of December 15,” said Bartlett.  

Meanwhile, all three international airports — Sangster in Montego Bay, Norman Manley in Kingston, and Ian Fleming in Ocho Rios, are again fully operational.

Weekly updates from the recovery task force will track progress toward the December 15 goal. “The world knows Jamaica for its resilience,” Bartlett told. “This is our opportunity once again to prove it.



Related News Stories:  Jamaica sets pre-Christmas target for full tourism restart     Are Cambodia/Thailand tensions turning into a full-fledged war?     SalamAir plans to add 10 new aircraft     Celestyal Journey returns to service following refit     UK getting a dedicated Florida Huddle trade show     Trip,com releases latest sustainability report     Tourism Ireland picks UM to lead global media strategy and buying     An endless strike to affect Ryanair ground handling in Spain ?     RX unveils WTM Spotlight in Saudi Arabia, debuting in 2026 in Riyadh     Dusit Hotels, the latest brand of Dusit International    



 

profileimage

TravelMole Editorial Team



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...