Jetstar, Tourism NZ hop into bed
Sunday, 08 Nov, 2011
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Tourism New Zealand has signed a NZ$9 million marketing deal with Jetstar to encourage more international visitors from Australia, Singapore, Japan and across the Asia region.
The three-year agreement runs to mid-2014 and will see Tourism New Zealand and Jetstar each contribute NZ$1.5 million per year to a range of joint brand, promotional and tactical campaigns; consumer events; and print, online, TV and social media activities.
It marks the single largest push ever undertaken by Jetstar in the New Zealand market and is the first formal marketing partnership between Tourism New Zealand and Jetstar.
Ian Jarrett
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