John Harding joins online travel firm
Ex-Travelscene sales director and ABTA president John Harding has re-emerged with online hotel booking firm Trustaccommodation.
He has taken the role of sales and marketing director at the company which has been running for a year offering a trade-only web-based booking facility to more than 1,500 hotels.
Mr Harding was forced to stand down as ABTA president last year after short break company Travelscene collapsed.
He takes up his new position on March 1 and will head a team of six including product manager Simon Barnes and sales and marketing manager Andy Baker.
Mr Harding said: “I accepted the role as the company clearly embraces the key factors for successful trading in the current travel environment.”
He stressed that the company offered full financial protection for all customers.
Trustaccommodation is a member of the Travel Trust Association, and offers protection by placing clients’ money in a trust fund until the customer has travelled and the hotel is paid.
“The range of product is competitively priced and is being constantly updated so we can act very quickly to consumer trends and demand,” said Mr Harding.
Trustaccommodation director Haim Perry said: “His expertise and profile will will ensure that Trustaccommodation is firmly at the forefront of all minds in the travel trade trade as the leader in accommodation-onlu booking. We’re confident that with him at the helm of an already strong team, Trustaccommodation will go from strength to strength after an extremely successful first year of operation.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025