Kaleidoscope reverts to Page & Moy branding
Tuesday, 12 May, 2010
0
The Kaleidoscope Travel Group brand is being dropped in favour of the Page & Moy name.
Operators Travelsphere, Page and Moy and Just You will now come under the umbrella company Page & Moy Travel Group.
Chief executive William Burton said: “Kaleidoscope Travel Group is not a well recognised name; however the Page & Moy brand is widely known, has a 50-year heritage and is regarded as a trusted, quality brand.”
The Travelsphere Group has undergone significant change in the last six years.
The acquisition of Page & Moy in December 2004 and the launch of the Just You singles brand in October 2005 have turned this former one brand company into a multi-brand organisation.
“Adopting it as a group name in the form of Page & Moy Travel Group Ltd will allow us to maximise brand recognition and loyalty as well as creating cross-selling opportunities across our three brands,” said Burton.
“The name change will also help both clients and suppliers identify and make sense of the group’s wide spectrum of products and the links between them, and consequently help them to get the most out of each of the brands.
“The new identity is the ultimate manifestation of a change in company culture and approach that is filtering through the way we are structured, the way we operate as a business and most importantly the service we provide for clients, so as to ensure that all three brands cater for the needs of a demanding new generation of customers, who expect more choice, flexibility and value for money than ever before from their guided holiday or tour.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025