Kaleidoscope reverts to Page & Moy branding
Monday, 12 May, 2010
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The Kaleidoscope Travel Group brand is being dropped in favour of the Page & Moy name.
Operators Travelsphere, Page and Moy and Just You will now come under the umbrella company Page & Moy Travel Group.
Chief executive William Burton said: “Kaleidoscope Travel Group is not a well recognised name; however the Page & Moy brand is widely known, has a 50-year heritage and is regarded as a trusted, quality brand.”
The Travelsphere Group has undergone significant change in the last six years.
The acquisition of Page & Moy in December 2004 and the launch of the Just You singles brand in October 2005 have turned this former one brand company into a multi-brand organisation.
“Adopting it as a group name in the form of Page & Moy Travel Group Ltd will allow us to maximise brand recognition and loyalty as well as creating cross-selling opportunities across our three brands,” said Burton.
“The name change will also help both clients and suppliers identify and make sense of the group’s wide spectrum of products and the links between them, and consequently help them to get the most out of each of the brands.
“The new identity is the ultimate manifestation of a change in company culture and approach that is filtering through the way we are structured, the way we operate as a business and most importantly the service we provide for clients, so as to ensure that all three brands cater for the needs of a demanding new generation of customers, who expect more choice, flexibility and value for money than ever before from their guided holiday or tour.”
by Phil Davies
Phil Davies
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