Keith Prowse still trading as parent calls in administrators
Keith Prowse Tickets is continuing to trade normally this week despite an announcement that its parent company is to be placed in administration.
No-one from the company’s management team was available to comment today, but a salesperson from Keith Prowse said the company was still selling tickets and travel packages.
However, Keith Prowse sister brand Theme Park Tickets Direct, has stopped trading as parent Seatem Attraction Tickets prepares to call in administrators.
An automated message on the company’s ticket sales line today said: "We have been advised that Theme Park Tickets Direct has ceased trading." It suggested clients who had booked tickets contact their credit card companies for refunds.
ATD Travel Services, parent of online ticketing agent dosomethingdifferent.com is offering to re-protect customers who had bought tickets from Theme Park Tickets Direct.
Seatem said in a statement that it needed to go into administration while it underwent financial restructuring to secure its future.
A source told TravelMole: "The company has lost some major contracts recently and it has been struggling to refinance for quite a while now.
"It has been talking to a number of people."
Another source close to Keith Prowse added: "The online operators have taken control of the market and they are undercutting the rest; it is very difficult to make money now with all the discounting going on."
The Keith Prowse brand has been established since 1780 but it collapsed in the early 1990s. The attraction tickets side of the business was acquired by Seatem but the hospitality side was sold separately and continues to trade independently as Keith Prowse.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025