Key social media insights for Abacus hotels
Abacus has formed a strategic partnership with Circos Brand Karma, the brand analytics and management company for the hospitality industry.
Under the partnership, Brand Karma will integrate real time Abacus Hotel bookings data with brand insight information culled from social media tools to provide an up-to-date analysis on sentiment, influencers and hotel performance.
Abacus’ top hotel customers will have access to deep analysis and interpretations of online conversation about their properties gathered from social media channels in multiple languages integrated with live Abacus booking data.
Abacus said the insights deliver results that hotels can use to develop social media into a profitable distribution, service, and marketing channel.
“With Brand Karma’s series of reports, hotel properties will be able to assess their strongest and weakest product attributes across varied customer segments as well as their closest competitors’ set,†said Brett Henry, vice president marketing, Abacus International.
“The feedback gathered will also show our hotel customers how to effectively communicate their brands’ strengths in the social media space.â€
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026