Kuoni awakens the senses
Kuoni will launch an interactive campaign tomorrow at its Bluewater Shopping Centre outlet.
The company has commissioned an antique-style map of the world, which sends out a puff of sensory aromas whenever shoppers push one of 10 destination buttons.
Kuoni hopes the ‘Scents of Adventure’ map will ignite thoughts of holidays and travel ambitions to exotic far flung lands, tropical paradises and cultural gems.
Retail and trade marketing manager Brian Woodhouse said: "The scents and smells experienced in different countries are an integral part of the overall sensory experience of a holiday; and possibly one that we take for granted.
"We hope the Scents of Adventure map will entice customers to find out more about the destinations that inspired it."
Each scent has been developed by the Aroma Company using poparoma technology to create the most authentic scents possible.
Destinations which have been brought to life include the US, Australia and Brazil.
Meanwhile, Thomson is to open its first ‘next generation’ store at Bluewater next week.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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