lastminute.com introduces Holiday TV to website
Free to view travel television is to be aired on lastminute.com’s website.
Footage of leading destinations such as Florida, Kenya and Dubai, with voiceover commentary can be viewed via the travel website’s ‘Holidays’ pages from today.
The partnership deal with provider Holiday TV is in direct response to the growth of broadband penetration in the UK, the company says.
Lastminute’s Head of mobile & iDTV Matt Jerwood said: “The growth of broadband penetration in the UK has meant online firms such as ours are able to introduce increasingly sophisticated technology to improve site content.
“The holiday television initiative is something we have been looking to introduce for some time, but which would have been unfeasible due to the inaccessibility of the majority of consumers before the advent of broadband.
“We are delighted to pioneer this innovative step, which can only enhance the consumer experience of booking travel online and ultimately accelerate the growth of the online leisure travel market.”
He added: “Holiday TV was a natural partner for the project, offering a high-quality video product and a shared desire to develop the wealth of site content opportunities offered by today’s superior web-access technology”.
Dave Ingram, director of Intervision, owner of Holiday TV, said: “We have looked very closely at how to develop internet TV channels and the partnership with lastminute is very significant, not just for Holiday TV, where we produce the travel programmes ourselves with our own film crews, but also for the development of the holiday market and of Internet TV in general.
“What is not generally known is that there are more people in the UK that have a good broadband video connection than have satellite TV. Some dedicated holiday TV stations on satellite or cable went out of business simply because the audience numbers no longer added up.
“Using online travel portals such as lastminute,com we are able to deliver holiday information people want, to an established audience. It’s a great partnership for both parties.”
Lastminute.com claims 1.7 million unique site visitors a week with market share of almost 30% in Europe.
Lastminute Holiday TV can be found at www.lastminute.com/holidays.
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive