Lastminute launches first pan-European TV campaign

Wednesday, 18 Jun, 2015 0

Lastminute.com is launching its first ever pan-European TV campaign this week, three months after it was bought by Bravofly.

A new advert will air in the UK, Italy and France, starting on June 19.

Following its purchase of Lastminute.com, Bravofly has rebranded to lastminute.com group.

It said the TV campaign was aimed at raising awareness of both the brand and its products a well as driving incremental, qualified traffic to its sites and apps across Europe.

Group chairman Fabio Cannavale said: "This campaign sees us making our most significant brand investment to date across the UK, Italy and France – these three markets combined currently represent 65% of the group’s revenues – and aims to further bolster our competitive position by making lastminute.com the lead brand within the lastminute.com group."



 

profileimage

Linsey McNeill

Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...