Laterooms.com remains top site for hotel searches
Laterooms.com remains the highest ranking website for hotel searches, according to the latest online survey.
In August, it was one of only two hotel websites to perform well for both natural searches and paid for advertising on Google, according to a report by digital marketing specialist Greenlight. The other was lastminute.com
Both companies also topped the chart for hotel searches in April.
In August, Greenlight found the majority of websites, including travelsupermarket.com, travelodge.co.uk, premierinn.com, holidayinn.com and ebookers.com had poor integrated search visibility.
Laterooms and lastminute were the only two brands with strong natural search visibility although when looking at advertising, three other brands, expedia.co.uk, booking.com and trivago.co.uk, also performed well.
Laterooms was the most visible website overall for generic hotel searches, achieving a 62% share of voice, followed by lastminute.com which gained a 59% share of voice. However Booking.com was the most visible advertiser in paid media space, achieving an 86% share of voice.
TripAdvisor ranked top of Greenlight’s social media chart, way ahead of its closest competitors. In August, the travel review site had 618,419 followers on Twitter, 191,585 Facebook fans, 856,466 followers on Google +, 2,780,493 Youtube views and 1,402 Youtube subscribers. Expedia, which came second, had just 101,221 followers on Twitter and only 8,605 Facebook fans.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt