Legoland California to debut Ferrari ‘Build and Race’ interactive attraction
The world’s first LEGO Ferrari ‘Build and Race’ interactive attraction is coming to LEGOLAND California Resort in spring of 2022.
Featuring a life-size Ferrari F40 model developed by the LEGO Group, Build and Race puts guests in the driver’s seat as they make their way through the ‘garage’ to the ‘racetrack’ using their imagination to build, test and race their own LEGO Ferrari.
"Ferrari is renowned for manufacturing cars unique in terms of performance, innovation and design. We have millions of young guests who can be inspired from this to create their own unique cars in this one-of-a-kind testing and racing facility," said LEGOLAND California Resort President Kurt Stocks.
"We are excited to build upon our existing relationship with the LEGO Group by combining our leading brands within this transformative entertainment attraction. The Build and Race experience has been designed to engage with both Ferrari and LEGO lovers of all ages, aligning with Ferrari’s strategy to reach out to its younger fans," said Director of Location Based Entertainment & Esports for Ferrari Annabel Rochfort.
Build and Race features three zones designed to be interactive.
A LEGO pit crewmember will greet guests as they enter the attraction, sharing Ferrari fun facts, race history, and showcasing themed LEGO race gear and awards.
Once inside the garage, guests have the opportunity to sit in a life-size Ferrari F40 model developed by the LEGO Group and have their photo taken.
The journey continues as guests get to use their creativity and build their own LEGO Ferrari car to race at one of three racetracks which include the test zone, steering test track and speed test track.
Each track offers guests different obstacles, challenges and a chance to clock in the fastest time.
A DUPLO build zone offers younger guests the chance to design their own creation out of bigger bricks.
Finally, once guests have customised their vehicles and raced them through the obstacles, they will be able to create a custom digital Ferrari race car.
Guests can digitally scan their vehicle and further customize their Ferrari along with their minifigure racing driver. Once complete, the cars are digitally projected on a LEGO racetrack.
Build and Race will be included in the price of admission to LEGOLAND California Resort.
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