Lighthouse acquires The Hotels Network
Travel commercial firm Lighthouse announced the acquisition of The Hotels Network, a marketing technology platform that helps drives direct channel growth for hotels.
The acquisition will combine Lighthouse’s intelligence platform with AI-driven marketing tech from The Hotels Network.
The deal is the first since Lighthouse’s $370m Series C funding round.
“The Hotels Network team has built exceptional technology that helps hotels drive direct bookings through personalised marketing,” said Sean Fitzpatrick, CEO of Lighthouse.
“By integrating their marketing capabilities, we’re enabling hotels to transform market intelligence into personalised guest booking experiences.”
Founded in 2015, The Hotels Network serves over 20,000 hotels in more than 100 countries, including renowned brands like Minor Hotels, One&Only Resorts, H World International and Preferred Hotels & Resorts.
The Hotels Network says it delivers an average 32% uplift in direct bookings for its hotel partners.
The Hotels Network is the only platform that combines integrated pricing data, predictive personalisation, and cross-channel marketing in a single cloud-based solution.
“Joining Lighthouse accelerates our mission of helping hotels worldwide to maximise their direct channel potential,” said Juanjo Rodriguez, founder and CEO of The Hotels Network.
“Our combined AI capabilities and commercial intelligence will give hoteliers a powerful edge to capture more revenue.”
The acquisition adds another capability to the Lighthouse platform, which has grown to include pricing intelligence, business intelligence, benchmarking and parity management.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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