Live shows, sports part of Americans’ vacation plans
A new survey shows that Americans have missed the energy of a shared experience with other fans of sports, concerts and other live events.
Entertainment figure prominently in 2022 travel plans, says data from Allianz Partners USA’s 14th Annual Vacation Confidence Index.
Six in ten Americans expect to attend a ticketed event in 2022, while one in five expect to attend three or more.
Unsurprisingly, the average number of events planned decreases based on the rising age of the respondent; specifically, 76% of those ages 18-34 will attend at least one event compared to 63% of 35-54-year-olds and only 45% of those 55 and older.
A similar pattern emerges for those planning on 3+ events this year.
“Entertainment is a huge part of the American travel landscape,” says Daniel Durazo, director of external communications for Allianz Partners USA.
“The lifting of mask wearing and Covid testing requirements has helped bolster fan demand.”
As performers and producers worked to find the right balance of indoor and outdoor venues to appeal to fans, respondents say they are ready for live shows to complement their travel plans.
Nearly half (44%) have indicated they’re likely to visit both indoor and outdoor event venues while traveling.
The Vacation Confidence Index has been conducted each summer since 2009 by national polling firm Ipsos Public Affairs on behalf of Allianz Partners USA.
Allianz Partners offers travel insurance through most major U.S. airlines, ltravel agents, hotel companies, and directly to consumers.
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