Long haul dynamic packaging challenge
Sunday, 27 Apr, 2010
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The Internet Traveller aims to undercut established long haul operators by entering the sector with a new dynamic packaging programme.
New site The LongHaul Traveller covers the US, Mexico, Dominican Republic, India, Sri Lanka and the Far East.
Founder Charlie Clark said: “We have been selling large quantities of Kuoni and Thomas Cook long haul holidays.
“However, often we have been able to double our retail margins by tailor making holidays using scheduled airlines and the major trade bed banks, which have all dramatically expanded their long haul product in the last 18 months.
“We can save our customers hundreds of pounds by booking with us.”
Financial backer Steve Endacott added: “It may not be Kuoni yet, but the long haul market had better wake up and take notice as dynamic packaging technology is rapidly encroaching on their core markets.
Financial backer Steve Endacott added: “It may not be Kuoni yet, but the long haul market had better wake up and take notice as dynamic packaging technology is rapidly encroaching on their core markets.
“At the end of the day, unless they are adding value via complex itineraries, it is hard to see why a customer would pay more than £500 more, for the same holiday from Kuoni as they can book on the Long haul Traveller site.”
Technology director Craig Kean said: “Most online players in the sector offer a basket site and can not provide pre-packaged offers to price comparisons sites.
“We have therefore been working with our development team to pre-package over 50 million long haul holiday options and to distribute these via XML to major price comparison sites such as Kayak, Compare the Market, Travel Supermarket and Teletext Holidays.
The LongHaul Traveller site will be the first to make such a huge range available to price comparison sites, on a fully online bookable basis, he claimed.
The LongHaul Traveller site will be the first to make such a huge range available to price comparison sites, on a fully online bookable basis, he claimed.
The move is expected to double the size of the Internet Traveller in the next six months.
Launched in 2008, the company plans to take on further office space to accommodate a doubling of its sales and admin staff.
by Phil Davies
Phil Davies
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