Love is in the air

Saturday, 13 Sep, 2010 0

SAS Scandinavian Airlines has been inundated with enquiries after launching a bid to host the world’s first same-sex wedding in the air onboard an Airbus A340.

The airline has launched a major social campaign to find a couple who would like to be married on a flight from Stockholm to New York on December 6 this year.

The campaign, Love is in the air (www.flysas.com/love), is inviting couples to create a profile and upload either a video or photos along with a presentation, which others can then vote on.

For the best chance to win, couples are recommended to share their profile with as many friends as possible via various social media sites such as Facebook, Twitter and YouTube, in order to increase the number of votes.

The couple with the most votes will then marry in what will hopefully be the first same-sex wedding onboard a commercial flight.

“SAS is the national airline of three of the world’s most liberal and progressive countries in the world, so we feel this is a natural celebration of love,” says Robin Kamark, chief commercial officer, SAS.

The lucky couple will win Business Class return flights with SAS to New York, three nights’ luxury accommodation in New York, flights to Los Angeles, three nights’ luxury accommodation at the Andaz Hotel, West Hollywood, and a glamorous West Hollywood honeymoon experience.

To celebrate the occasion, SAS will turn a part of its Stockholm lounge into a wedding lounge and one of the Business Class cabins onboard SK903 will be made into an exclusive wedding cabin.

SAS is simultaneously running a US version of the competition with VisitSweden, where one couple will win a wedding and honeymoon package to Sweden, including Business Class flights with SAS to Sweden, two nights’ accommodation at the world-renowned ICEHOTEL, where the couple will get married, two nights’ accommodation at Hotel Skeppsholmen in Stockholm and a VIP Stockholm package organized by the Stockholm Visitors Board.



 

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Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.



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