Luxury hotel group ventures beyond beaches
Luxury hotel group One&Only is expanding beyond beach resorts with the launch of three additional brands.
It has announced plans for One&Only Nature Resorts, One&Only Urban Resorts and One&Only Private Homes.
"Building on the legacy and success of One&Only, it is an exciting time for the brand as we continue to combine completely distinctive experiences with ultra-luxury," said Philippe Zuber, president and chief operating officer for One&Only Resorts.
"We look forward to sharing additional locations for our resorts, whether it be in the ultimate address in a prime city or an authentically wild undiscovered location soon."
The group said One&Only Nature Resorts will be intimate in size and the architectural design of each resort will ‘respect the surroundings and cleverly frame the best aspects of the natural beauty’.
"Minimal impact will be made to the location, from development through to operations and guests will have an opportunity to ‘give back’ with hands-on, interactive, immersive experiences with the local community," it said.
The brand will start off with the Emirates One&Only Wolgan Valley in Australia and then will be joined by One&Only Nyungwe House and One&Only Gorilla’s Nest, both located in Rwanda.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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