Maldives to be ITB Berlin host country in 2027

The Maldives will take center stage as the Official Host Country of ITB Berlin 2027, showcasing the beauty, diversity, and renowned hospitality of the Indian Ocean island nation to the global travel industry at the world’s leading travel trade show.

The partnership was formally confirmed during ITB Berlin 2026, when Ibrahim Shiuree, CEO and Managing Director of Visit Maldives (MMPRC), and Dr. Mario Tobias, CEO of Messe Berlin, signed the agreement during an official ceremony at the Maldives stand in Hall 5.2.

“We are delighted that, 10 years after their first appearance as Host Country, the Maldives will once again take center stage at ITB Berlin,” said Dr. Mario Tobias. “This long-standing partnership highlights ITB Berlin’s importance as a global platform and underscores the Maldives’ prominent role in the international travel industry. In 2027, we look forward to showcasing the Maldives’ extraordinary beauty and diversity while demonstrating how tourism and sustainability can go hand in hand.”

Present at the signing ceremony were Abdulla Ghiyas, Chairperson of Visit Maldives Corporation, Ibrahim Shiuree, Deborah Rothe, Director of ITB Berlin, Dr. Mario Tobias, and David Ruetz, Senior Vice President of Messe Berlin.

A Global Stage for an Exceptional Destination

With more than 1,000 islands, turquoise lagoons, white-sand beaches, and vibrant coral reefs, the Maldives rank among the world’s most iconic long-haul destinations. The country is known for its exclusive resort experiences, authentic local island tourism, and warm hospitality.

As Host Country of ITB Berlin 2027, the Maldives will showcase the full diversity of its tourism offer—from luxury resorts and boutique hotels to diving adventures, water sports, wellness retreats, and cultural experiences. Sustainability remains a central pillar of the nation’s tourism strategy, with numerous initiatives dedicated to protecting marine ecosystems and supporting local communities.

“ITB Berlin provides the ideal platform to present the unique experiences our islands offer travelers from around the world,” said Ibrahim Shiuree. “We look forward to welcoming the global tourism industry in Berlin and highlighting the diversity, quality, and hospitality that define the Maldives as a destination.”

Just weeks earlier, Maldivian President Mohamed Muizzu visited Berlin, where he was received by German Federal President Frank-Walter Steinmeier. The historic visit underscored the strategic importance of the island nation for Germany and the wider international community.

Visit Maldives Year 2027

The year 2027 has also been officially designated “Visit Maldives Year,” a landmark national tourism initiative designed to showcase the country’s unique appeal on the global stage. Announced by President Mohamed Muizzu, the campaign highlights the Maldives’ commitment to sustainable growth, international collaboration, and the continued development of tourism as a key economic driver.

Through global marketing initiatives—including participation in major travel events, international roadshows, and targeted digital campaigns—the program will promote the islands’ natural beauty, cultural heritage, and world-class hospitality to travelers and tourism partners worldwide, reinforcing the Maldives’ position as a leading long-haul destination.

Strong presence at ITB Berlin 2027

As Host Country, the Maldives will host the official opening gala on March 15, 2027, at the ITB Berlin venue and present a dynamic program throughout the show from March 16 to 18, 2027.

Trade visitors can expect a large national pavilion, cultural performances, networking events, and media activities designed to place the Maldives firmly at the center of the international tourism conversation.

By taking on the Host Country role, the Maldives reaffirm their long-standing commitment to ITB Berlin and emphasize the importance of the German and European markets. ITB Berlin 2027 will provide the perfect platform to strengthen partnerships, inspire new travel demand, and spotlight the Maldives within the global travel community.

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