Manchester Airport hires Mandarin speaker for marketing role
Manchester Airport has appointed a Mandarin speaker as marketing manager on the back of its Hainan Airlines’ direct service to Beijing launched in 2016.
Dr Charlotte Shi has joined from Nottingham Trent University where she was working as a senior lecturer in fashion marketing and branding.
She will be responsible for the Hainan Airlines marketing support programme and the airport’s overall Chinese social media efforts.
The airport recently launched a report, The China Dividend: Two Years In, examining the economic and social benefits felt by the North of England since the Hainan service launched.
The role will also see Shi head up Manchester Airport’s brand management~and work with the airport’s Runway Visitor Park on event and visitor marketing.
Patrick Alexander, the airport’s head of marketing, said: "I am delighted to have Charlotte join us at what is a very busy and exciting time at the airport. The success of Hainan Airlines’ direct flights from Manchester to Beijing is evident in our recently launched China Dividend Report so Charlotte’s work with marketing and Chinese social media is incredibly important."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports