Manchester Airport hires Mandarin speaker for marketing role
Manchester Airport has appointed a Mandarin speaker as marketing manager on the back of its Hainan Airlines’ direct service to Beijing launched in 2016.
Dr Charlotte Shi has joined from Nottingham Trent University where she was working as a senior lecturer in fashion marketing and branding.
She will be responsible for the Hainan Airlines marketing support programme and the airport’s overall Chinese social media efforts.
The airport recently launched a report, The China Dividend: Two Years In, examining the economic and social benefits felt by the North of England since the Hainan service launched.
The role will also see Shi head up Manchester Airport’s brand management~and work with the airport’s Runway Visitor Park on event and visitor marketing.
Patrick Alexander, the airport’s head of marketing, said: "I am delighted to have Charlotte join us at what is a very busy and exciting time at the airport. The success of Hainan Airlines’ direct flights from Manchester to Beijing is evident in our recently launched China Dividend Report so Charlotte’s work with marketing and Chinese social media is incredibly important."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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