Manchester launches free hotel night campaign to support tourism recovery
Greater Manchester is hoping to stimulate the staycation market with a ‘book two nights, get a third night free’ deal.
‘Have a Night on Us’ is promoted by Marketing Manchester in a bid to boost the city-region’s tourism, hospitality, leisure and culture sectors.
It is being delivered in partnership with the Manchester Hoteliers Association, who work with hotels across region.
The goal is helping visitors to extend their stay in Greater Manchester, with more time to explore new and updated attractions and experiences, and spend more money.
Nine accommodation providers have so far confirmed they are taking part in the campaign including: The Edwardian Manchester, Kimpton Clock Tower, The Lowry Hotel, Hotel Brooklyn, Stock Exchange Hotel, The Ainscow Hotel, Holiday Inn Manchester City Centre, and both of Manchester’s Roomzzz properties.
Additional hotels will be joining the campaign over the coming weeks and months.
Tourism was worth £9 billion to Greater Manchester’s economy in 2019 and Marketing Manchester estimates that at least 70% of that value has been lost since the Covid-19 pandemic began.
It has also cost thousands of jobs in hospitality and leisure.
Sheona Southern, Managing Director of Marketing Manchester, said: "Our ‘Have a Night on Us’ campaign looks to address the current shortfall in hotel bookings by working with accommodation partners to offer attractive deals that we hope visitors will take up in Greater Manchester this summer."
"Greater Manchester hotels have suffered terrible financial losses since the start of the Covid-19 pandemic, with many out of action for over 10 months due to last year’s tier system and national lockdowns. We are now more optimistic about recovery and there is a great deal to look forward to."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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