Marriott renews its vows with travel agents
LAS VEGAS – Marriott International has unveiled its global Love Travel Agents campaign to help build knowledge among travel industry leaders and customers of the pivotal role travel agents play within the industry.
“This broad campaign will engage the entire travel industry community, strengthening the business, and encourage people to continue travelling,†said Julius Robinson, vice president of global sales intermediaries for Marriott International.
Marriott’s commitment to the travel agent community began more than 20 years ago with the creation of the industry’s first Fam-Tastic familiarisation rate programme, which now offers certified Hotel Sales Specialists rates beginning at US$44 at more than 2,900 Marriott International hotels worldwide.
Marriott was also the first company to centralise travel agent commissions, and says that it remains the only hotel company worldwide to offer a double commission guarantee for commissionable rate bookings.
“Marriott has always understood the value travel agents bring to customers during the selection and reservation process. Love Travel Agents is our way of reinforcing this commitment to our travel agent partners,†said Robinson.
The new Love Travel Agents campaign includes elements designed to help educate Marriott’s hotel sales teams on how to maximise the travel agent relationship through virtual tutorials and training sessions, town hall meetings with local travel agent partners and Marriott executives, and partnerships with internationally recognised travel agent associations.
Marriott has launched a website accessible at www.marriott.com/travelagents where the agent community and travel industry partners can download free Love Travel Agents collateral including logos for their own business needs.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers