M&C unwraps Studio M

Thursday, 12 Nov, 2009 0

SINGAPORE – Millennium & Copthorne has launched a new international hotel brand, Studio M.

The first Studio M will open in Singapore, within the Robertson Quay and Mohamed Sultan entertainment district, in the second quarter of 2010.

M&C, listed in London and the largest Singapore-controlled hotel group in Asia, has a portfolio of more than 120 hotels worldwide under several brands – the five-star Grand Millennium, the Millennium and Copthorne brands, and the budget Kingsgate, which is located mainly in New Zealand.

Kwek Leng Beng, chairman of M&C, said Studio M would represent a new facet to the hospitality landscape in Singapore, appealing to smart business and leisure travellers who wanted a distinctive hotel experience, “even as they demand functional services like wireless connectivity”.

“Studio M aims to fill this gap”.

“We plan to take this new brand global,” added Kwek.

M&C said it had received several enquiries to take the Studio M brand to the Middle East.



 

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Ian Jarrett



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