Meeting trend: end-to-end
Meeting travel businesses are apt more than ever to want end-to-end solutions, says Dan Ortega, who has 23 years of experience in marketing.
“As technology gets stronger, the ability to offer end-to-end solutions is becoming more compelling,” said Mr Ortega, vice president of marketing, OnVantage.
Another trend is to buy the expertise rather than try to do it in-house, he said.
“They (companies) are more likely to end up buying it rather than building it themselves,” he said.
Companies are also increasingly merging to combine their efforts to offer complete service.
Mr Ortega’s own company is an example.
It is a merger between seeUthere Technologies and PlanSoft Corporation, which happened about six months ago.
For meeting suppliers, OnVantage provides technology solutions for managing leads for meetings and events.
For corporations, OnVantage offers planning and spend management solutions for meetings and events.
The merger gives OnVantage the chance to broaden its marketing efforts towards small, medium and large companies.
The Santa Clara, Calif.,-based company connects over 400 of the Fortune 500 companies and thousands of other corporations and associations to a global network of over 40,000 hotel rooms and 30,000 meeting suppliers.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
TAP Air Portugal to operate 29 flights due to strike on December 11