Mekong Tourism and Agoda team up to empower grassroots tourism
The Mekong Tourism Coordinating Office (MTCO) and Agoda have inked a new partnership.
It aims to strengthen the digital capabilities of micro, small and medium-scale accommodation providers across the Greater Mekong Subregion (GMS).
The regional e-commerce training for MSME accommodation providers in the Greater Mekong Subregion started on 18 September 2025 with the Thailand session, marking the beginning of a series running through November.
The program supports homestays, ecolodges, and guesthouses in rural and secondary destinations—enterprises that are vital to community-based tourism in the region.
By strengthening capacity at the grassroots level, the training will help accommodation providers across the Mekong region prepare to welcome the growing number of visitors and boost their business sustainability.
This marks the first collaboration between MTCO, Agoda, and the GMS National Tourism Organizations of Cambodia, China (Yunnan and Guangxi), Lao PDR, Thailand, and Vietnam.
It represents a key milestone in regional tourism cooperation.
Delivered online in local languages and tailored to each location, the workshops provide participants with practical skills to create and manage listings on online travel agency platforms like Agoda.
The training will cover uploading room inventory and images, managing availability and pricing, implementing promotions, and engaging with customer reviews.
Suvimol Thanasarakij, Executive Director of MTCO, said: “We are delighted to partner with Agoda on this important initiative. By working together across borders, we can ensure that small operators in our region are equipped with the digital tools they need.”
The training series continues in Cambodia, Vietnam, Lao PDR, and China (Yunnan & Guangxi).
These workshops are expected to lay the groundwork for stronger, digitally enabled tourism businesses, helping the Greater Mekong Subregion meet rising visitor demand.
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