Merger forms world’s largest travel marketing firm
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MMG Worldwide and Ypartnership, two major travel marketing firms, are merging to form MMGY Global, which will be the biggest travel marketing firm in the world. The companies have already merged operations. They will maintain offices in Denver, Kansas City, New York and Orlando, as well as maintain affiliate partners in over 10 international countries including Canada, the UK and Thailand. "We are taking the unrivaled research and strategic planning components of Ypartnership and putting them together with MMG's integrated and technically-driven channel marketing resources to form the preeminent travel and entertainment marketing company," said Clayton Reid, the combined entity's new president and CEO. MMGY's Chairman Don Montague started MMG Worldwide in 1981. "We have been respectful rivals for many years, but as we looked at each other's organizations, we quickly realized how much potential there was in combining the remarkable talents and resources of both companies," said Peter Yesawich, the new company's vice chairman. MMGY Global will offer research, strategy and analytics, brand development, advertising and digital marketing, CRM, web and mobile development, social marketing and public relations. "We will now be able to execute strategies and tactics across all marketing disciplines within one integrated company, and until today, that kind of unified deployment was not available to travel industry marketers," said Reid By David Wilkening |
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