Microsoft edging up in search market
Microsoft is gradually moving up the ladder as Google continues to dominate the search market.
According to figures for the US, its overall share jumped 7 percent in June compared to the previous month.
“While the software maker’s gains are coming mostly at the expense of partner Yahoo, whose search operations it will soon absorb, new data shows that Bing is also chipping away at Google’s dominant position,†said InformationWeek.
Microsoft launched Bing in June of 2009, when it captured 5.25 percent of the US market.
With its share currently at 9.85 percent, Bing has grown 88 percent in just 12 months.
Yahoo’s share has declined 11.24 percent over the same period, while Google is down 3.2 percent over that span.
“While those numbers might not strike fear into Google, the trend should evoke at least some concern from the search leader,†wrote Information Week.
Microsoft will likely become a more formidable competitor later this year or early next when its partnership with Yahoo fully takes effect.
Under that deal, Bing will become the default search engine on Yahoo’s Web properties. In exchange, Microsoft will share revenue generated by those searches with Yahoo.
Bing, according to Microsoft, is designed to deliver a more functional experience than existing search engines, including Google’s.
By TravelMole US
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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