Monarch Airlines Soar High Through its Smart SEO Strategy
Monarch Airlines, one of the UK’s major low-cost operators, approached Greenlight in the year 2004 to help them build and fortify their online presence through a well chalked out Search Engine Optimization strategy that would help the Airline company grow and generate much better revenues.
Before Monarch Airlines teamed up with Greenlight, they enjoyed very limited organic search presence online. As a result, their competitors managed to capture the major share of search traffic for low-cost air-travel. But under the experienced guidance of Greenlight, things began to change drastically for Monarch Airlines and today it occupies one of the top three positions in Google’s organic results for all their main flight destinations. They also constantly figure in the top three spots for highly sought after travel search terms, which includes ‘cheap flights’.
Targeted Course of Action
An exponential increase in the traffic that visits the Airlines’ site has also been noticed, which reached a breath-taking 200,000 unique visits per month. The huge success of the Airline Company’s smart move to fortify its online presence is made evident in the 143,000 flight bookings that it sees. To achieve this end, Greenlight had devised a full scale and well thought out course of action that targeted at increasing the share of search driven traffic. It also devised processes for increasing the volume of online sales transactions and improving the cost effectiveness of the online marketing strategy that the Company would follow.
Aggressive SEO campaign
After a lot of research, Greenlight came up with a list of over 500 popular keywords that are used in travel related searches and combined them with Monarch’s flight destinations, thus designing a hugely successful list of keywords that would attract more qualified traffic to the site and motivate visitors to purchase tickets. After Greenlight was done with optimizing the site, they also created link-building program that went further to improve the site’s popularity.
The incredible success of the online campaign has helped the Airline Company generate a ROI that exceeds their expectation. For every pound that the company invested in the campaign, they received revenue of £360. The unique approach that Monarch Airlines took towards increasing their online presence has helped them achieve the widest organic visibility for any airline in the UK search results. After the huge success that this campaign saw, it even went on to win the Business Performance Award from the Institute of Direct Marketing for Digital Acquisition 2007.
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