More Brits taking one long holiday, says Interhome
Holiday home specialist Interhome is reporting a shift away from shorter and more frequent city breaks to one-off, longer summer holidays.
Based on its latest data, it says the trend relates to Brits holidaying both in the UK and overseas.
Comparing summer 2019 bookings with summer 2018, the company says it is seeing a move away from short-stay bookings and city breaks, which tend to be in apartments, to 7 to 14-night stays in villas with private pools.
"Rather than booking cheap apartments for a short duration and doing multiple trips, we’re seeing British and Irish guests looking for a longer holiday and spending their money on a higher quality property," said Danny Waine, commercial sales manager UK & Ireland.
"This might be for villas with private pools abroad, or holiday homes by the sea or lakes across the UK and Ireland."
For summer 2019, short-stay bookings are down to 23% of the business compared to 27% in 2018, while 29% of guests are staying in four or five-star properties, up from 24% last summer.
The group’s Holiday Home Report also looked at destinations and found that the top four countries – Spain, France, Italy and Switzerland – are forecast to grow 26% combined this summer.
But it expects bigger growth in bookings to Croatia (76%) and the UK (122%).
The Netherlands, Germany, Belgium, Portugal, Cyprus and Greece are also growing, based on figures so far.
"The growth seen in Croatia, Portugal, Cyprus and Greece is mainly due to an increase in sales of new luxury villa product, whilst in the Netherlands, Germany and Belgium this is largely thanks to newly introduced Holiday Parks, which have been added in the last 12 months," said the report.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent